Alpha-Bits

When it comes to spelling mistakes, every letter matters. But thankfully, Alpha-Bits cereal is full of them (the letters, that is).

AD: Julia Marbach

OOH

Alpha-Bits will create OOH posters with intentionally misspelled copy that pertains to its location.

Social

We will engage with Twitter users by responding to one of their previous tweets with a spelling error. Users will also be encouraged to share photos and stories of their own using the hashtag #lettersmatter and Alpha-Bits will retweet them.