When it comes to spelling mistakes, every letter matters. But thankfully, Alpha-Bits cereal is full of them (the letters, that is).
AD: Julia Marbach
Alpha-Bits will create OOH posters with intentionally misspelled copy that pertains to its location.
We will engage with Twitter users by responding to one of their previous tweets with a spelling error. Users will also be encouraged to share photos and stories of their own using the hashtag #lettersmatter and Alpha-Bits will retweet them.